The friendly greeting you get when you visit Les Schwab Tire Centers isn’t a gimmick. It’s how we do business, and always have. Sure, we’ve grown, but our aim is still to be like a hometown neighbor—reliable, valued, trustworthy.

It all began in 1952, in a little western town called Prineville, Oregon, where an enterprising young man named Les Schwab started out with one small tire store. From the get-go, he recognized that anybody can sell tires: it was earning customer trust that takes more.

This service ethic is what’s behind the growth Les Schwab Tire Centers has enjoyed over the course of more than 60 years. With over 450 locations, we’re one of the largest independent tire dealers in the country. And we’re like no other.

We never lose sight of our core values. As Les used to say, “Our business is earning your trust.”

Les believed in going above and beyond for his customers. He knew treating customers fairly was the right thing to do, and he committed everyone in his shop to it from the start. Word started getting around. At the same time, Les treated his employees as partners. He provided them training and opportunities to grow and succeed, both financially and personally. By creating customers for life and well-trained, satisfied employees, Les built his business from one store to hundreds of locations across the western United States, making Les Schwab Tire Centers one of the largest independent tire businesses in the country. And even today, more than 60 years since the company was founded, many employees have been with Les Schwab for 20, 30, or even 40 years.